SESSION: THE DEVELOPING 4DS OF MARKETING COMPLIANCE

This session delves into key concerns like Data Privacy, Dark Patterns, Digital Platforms, and Decision Making (AI vs. Human). It addresses challenges encountered by marketers, lawyers, and regulators. With evolving regulations aimed at safeguarding customers, the session explores how marketers can effectively navigate their responsibilities, serve their customers' interests, and collaborate with legal experts to manage risks.

 

BIO

Jo Boundy joined Commonwealth Bank of Australia as the Chief Marketing Officer in March 2022.

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Prior to this, Jo was CMO for the Qantas Group, responsible for the brand and marketing strategy for Qantas’ domestic and international airlines, Loyalty and associated businesses.

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Jo joined Qantas in 2009 to manage internal communications, before taking on responsibility for digital communications across the Qantas Group. She then becoming Head of Digital and Entertainment for Qantas Airlines and then Chief Marketing Officer of Qantas Loyalty and Executive Manager of Qantas Hotels.

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She has more than 20 years’ global experience leading digital, communication, marketing and entertainment strategies for large organisations, including Optus, British Telecom and Google.

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Jo is passionate about the impact technology has on customer experience and the role marketing and communications can play in enhancing it.

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Jo Boundy is Vice Chair of ADMA's Regulatory and Advocacy Working Group.