SESSION: GENERATIVE AI, FACTS & NOISE

During his panel session, Ribeiro will delve into the realm of Generative AI, shedding light on the facts and debunking common misconceptions. Drawing from his expertise in technology and marketing, he will provide valuable insights and perspectives on this emerging field.

 

BIO

Lucio Ribeiro is the Director of Technology, Innovation and Activation at Optus.

 

Ribeiro carries 20 years in Marketing and Advertising. Lucio has worked with companies like Mercedes-Benz, Unilever, P&G, Renault, Target, Parmalat, Cadbury, Mondelez, and more.

 

Ribeiro has also run his own company, Online Circle Digital, one of pioneers in Digital Marketing in Australia. He grew the business from 1 to 50 people, managing $10M+ accounts, growth, and teams.

 

Ribeiro is also a sessional lecturer in Digital Marketing at RMIT and in Marketing Data and Insights at Deakin University.