SESSION: DATA & BRAND

In his keynote, Mark will be discussing the inseparable relationship between data and brand and what you need to be doing to maximise both.

 

BIO

Mark Ritson has a PhD in Marketing and spent 25 years working as a Marketing professor. He is also the founder of Mini MBA. Ritson has worked as a marketing professor at Melbourne Business School, London Business School, and other renowned institutions. He has also received MBA teaching awards at LBS, MIT, and other institutions.

 

Ritson has worked globally as a private marketing consultant for organisations such as Baxter, Loewe, McKinsey, PepsiCo, Subaru, Donna Karan, Westpac, Shiseido, Johnson & Johnson, Sephora, Benefit, and Unilever. For thirteen years he served as in-house professor for LVMH – the world’s largest luxury group – working in Europe with senior executives from brands such as Louis Vuitton, Dom Perignon, and Hennessy.

 

In 2018, Mark Ritson was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by Smart Company.