SESSION: THE DEVELOPING 4DS OF MARKETING COMPLIANCE

This session delves into key concerns like Data Privacy, Dark Patterns, Digital Platforms, and Decision Making (AI vs. Human). It addresses challenges encountered by marketers, lawyers, and regulators. With evolving regulations aimed at safeguarding customers, the session explores how marketers can effectively navigate their responsibilities, serve their customers' interests, and collaborate with legal experts to manage risks.

 

BIO

Sarla is a globally experienced, digitally-grounded professional, proficient in developing commercial Digital Marketing and Privacy strategies, and Data Governance and Optimisation strategies for large multi divisional/ multi-national businesses.

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Sarla has also provided legal, governance, marketing and branding advisory for large scale projects that cross jurisdictions for  businesses in Australia, NZ, Germany, UK, USA, HK and Sri Lanka.