HEAD OF MARKETING ADVISORY
WOOLWORTHS GROUP (WOOLIESX)
SESSION: THE 4DS OF MARKETING COMPLIANCE
This session delves into key concerns like Data Privacy, Dark Patterns, Digital Platforms, and Decision Making (AI vs. Human). It addresses challenges encountered by marketers, lawyers, and regulators. With evolving regulations aimed at safeguarding customers, the session explores how marketers can effectively navigate their responsibilities, serve their customers' interests, and collaborate with legal experts to manage risks.
As Head of Marketing Advisory, Simon is responsible for marketing compliance and data best practice across the breadth of customer/loyalty programs across WooliesX.
Simon has 20 years experience across Marketing/CRM and Commercial roles, in Travel (Avis Rent ACar) and Retail sectors (Howards Storage World and Woolworths). With 6 years at Woolworths, initially leading teams delivering digital marketing communications, he was part of the WooliesX birth in 2017 which is the digital & data arm of The Woolworths Group; providing innovation across e-commerce, technology, media and data to transform the way people live and shop.
Simon is passionate about putting the customer at the centre of everything we do, whilst balancing commercial and compliance objectives.
Simon Wickson is a member of ADMA's Regulatory and Advocacy Working Group.